Upcoming Dates & Times:
New dates and times coming soon. Sign-up for our newsletter to be notified when upcoming days and times for this event are posted.

Regular: $20 per participant
Early Bird: $15 per participant (25% off when you register at least 1-week before event date)

Overview:
In a recent study by CSO Insights, only 77.9% of the companies surveyed attained their sales plan last year (down from 85.9% in 2008). At the same time, 67% of companies are also freezing or reducing their lead generation efforts. These trying times have left companies in an uncertain situation – improve revenue but spend less on generating demand.

Despite these findings, there is some good news for companies with existing customers. According to a recent Chief Marketing Officer Council study, 76% of executives felt they were not realizing the full revenue potential of their existing customers. It’s has also been well documented that the cost and effort to sell a new customer is anywhere from 5 to 8 times greater than to sell an equal amount to existing customers. The conclusion: There is plenty of opportunity to grow revenue and improve profitability with current customers.

Seminar Highlights:
This short, practical seminar will help increase your confidence in achieving your revenue goals by leveraging existing customer relationships. Seminar topics include:

• How to create a sales plan that you can be confident in
• Compare the cost and effort for achieving sales goals by acquiring new customers versus growing existing relationships
• Create a plan for the daily sales behaviors that can lead to more sales with less stress, cost and effort
• Assesses how an increased focus on existing relationships can boost referrals for new customers
• Why personalized account development plans are necessary for each customer in order to maximize retention and growth opportunities

Who Should Attend?:
Individuals, teams and organizations who are striving to provide great service and develop business relationships. At a minimum, participants should have responsibility for the strategy or day-to-day management of existing customer relationships. Typical participants include:

• Entrepreneurs and business owners
• Executives/leaders responsible for revenue generation and client retention goals
• Sales professional with existing customer relationships

Format:

• Classroom style, facilitator led, interactive

To Register:
New dates and times coming soon. Sign-up for our newsletter to be notified when upcoming days and times for this event are posted.

* 25% off “Early Bird” rate when you register at least 1-week before event date

Facilitators:
Nick Nicholson, Partner, Green Compass
Nate Nicholson, Partner, Green Compass